"A family located in north London seeks an exceptional and skilled tutor to guide their most junior child on his first steps to growing into an British gentleman."
Upon seeing this post, you might naturally miss the wording "first-steps" as just a turn of phrase.
However, it might be the crucial part of this distinctive employment listing, as it seeks to find a mentor for a 12-month-old.
Many of applications have now been received since the unnamed family posted their search for the £180,000 per year tutor, who has to be "an exceptional individual".
Over the last few weeks, the advert has received interest in the media, with several asking why?
Innovative Idea
The CEO, chief executive of a global tutoring firm, which is helping the family in their quest, stated that despite initial scepticism, he viewed the idea "visionary", and "innovative".
When he met the family, he mentioned they recognized the unusual nature of their requirement, and how young their son is.
However, they explained that they "preferred not to postpone any longer" to engage a tutor, as they had held off until their older child was five, and by that point "cultural influence had already taken hold".
But what did the family indicate by "cultural bias"?
It's "everything", he replied. "The way you eat, the manner you speak".
He stated the elder child had absorbed "extremely delicate, unspoken signals" from the family, and had assumed their cultural habits. The family explained to him they hoped to prevent history to recur with their infant.
The plan: To engage a English tutor, who must speak with Received Pronunciation, to influence the baby right from the beginning.
Subtle Influence
"A great deal of the development at the outset here is rather acquired indirectly," explained the expert.
It's by means of this osmosis that the family are hoping the child will adopt the English characteristics they want to cultivate.
Adam explained the tutor had to be someone who went to "the right kinds of schools – similar types of schools as the family plan to send their son to".
"The tutor must be the appropriate candidate, they'll be carrying out things they don't even know they're doing, just naturally," he commented.
Money No Object
The family told him the chosen tutor should ideally also have familiarity of or interest in horse riding, winter sports, creative fields and instrumental training so as to inspire the child in a broad spectrum of hobbies.
Additionally though, he explained the family hoped the tutor to enrol the child on a selection of lessons so the child would be "horseback riding and starting an instrument by the time they are around three years old".
In the family's minds, helping their son grow into a "British gentleman" will lead to achievement and provide access.
"Taking into account the pros and cons of that, because it's definitely a class statement," he notes.
But, in spite of all this guidance in "UK identity", could the child adopt so-called cultural bias from the globally influenced family he resides with regardless?
"Certainly", answered Adam. "The family realize this may not work, but they've merely embraced the view of, 'let's give it a go and let's go as early as we can', because the price of it is not a concern," he stated.
Idealistic and Unrealistic
There are some in the private teaching field who express those doubts.
Another CEO, CEO and founder of an educational organization, who also offer personal educators, wrote that "the process of adopting dual cultures, or indeed, discovering oneself, is something that must be grown into, not designed."
The expert explained that he had emigrated from Asia to the Britain at the time of childhood, and had been raised knowing and practicing both cultures. He went on to study at a prestigious UK institution.
"The notion that a single person can function as a embodiment of English culture, a person who can possibly transfer the characteristics of a UK sophisticate to a infant child, strikes me as optimistic and unfeasible," he stated.
"In my experience, having a typically British tutor from infancy will not necessarily create the goal they hope for.
"I wasn't provided with that kind of mentor, and nevertheless I have been privileged enough to enjoy numerous of the experiences they desire for their son."
He stated: "The fact is, self-identity should not be imposed from the outside influences; it must be selected, and it must be internally driven."
Purchasing UK Culture
Of course, UK identity is something Adam hopes can be educated – and sold.
"In my view the reality that the international society regards us in this light is something that we should be cherishing|valuing|appreciating